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The only seating was a pair of leather ottomans in the middle of the room.
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Expecting to be led to a dedicated theater room, I followed Evan into a classic audio demo room with angled rows of floorstanding and bookshelf speakers plus a formidable selection of in-wall and center models, subwoofers, and speakers mounted in the ceiling. He knew I was coming because I had called in advance and explained that I was interested in taking Dolby Atmos for a test drive. Walking into the Magnolia area in the back of the store I was greeted by Evan, a likeable twenty-something system designer. That said, Magnolia is run as a separate entity with its own (commissioned) sales staff. But it is a huge box store, and employee turnover is a fact of life, so you never really know what you’re going to get in the way of sales support. I admit to being a bit skeptical as I walked through the front doors of Best Buy, even though I’ve had mostly positive shopping experiences in the past. Atmos-with its height speakers, enhanced spatiality, and object-based approach to sound placement-is an aural refinement you really have to experience to appreciate. It’s about options for demo’ing Dolby Atmos surround sound at a time when independent AV stores are getting harder and harder to find.
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Those were a few of the capabilities demonstrated for me.īut this story isn’t about any of that. Or a painting that lifts to reveal a TV mounted in the wall.
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Not to be confused with the Magnolia Home Theater sections found in about 350 Best Buy stores, Design Centers have acoustically treated demonstration rooms for stereo and home theater, the latter of which is also used to showcase the wizardry of home automation: one-button theater control with a motorized projection screen that descends from the ceiling and lights that automatically dim when it's movie time. A Visit to Best Buy’s Magnolia Design CenterĪudio snobs might cringe at the idea of visiting a Best Buy but did you know that the chain’s Magnolia Design Centers sell McIntosh electronics and speakers from B&W, MartinLogan, and Sonus Faber? I had no idea until I visited the Design Center in Mount Laurel, New Jersey, one of 54 store-within-a-store locations across the country.